Here is a fantastic resource guide for all things wildfire preparedness: Firewise, CAL FIRE Ready, Set, Go and Fire Adapted Communities. From the NFPA Firewise Web Site:
Public information officers, incident personnel, partner organizations, volunteer fire departments and others who need help communicating to residents about wildfire preparedness can reference the Communicators Resource Guide that provides resources, tips and templates you can use for media interviews and meetings with community leaders and local residents.